I’ve been writing professionally since 2011, long enough to watch the internet reinvent itself a few times.

I started out writing blog posts for small businesses and teaching myself SEO at night, chasing rankings before most people even knew what those three letters meant.

Over the years, that persistence turned into a career that’s brought me the chance to write for names you actually know: Adobe, Coursera, the NBA, and Crunchyroll.

The companies I’ve worked with are endless. You can find some (there are so many over 15 years) on my work samples page.

What I’ve learned in that time is simple: writing that works online is equal parts craft and strategy.

I’ve built up the full toolkit, SEO, web development, email marketing, and digital strategy, because you can’t separate the words from the system they live in.

Running my own anime and gaming platform, BrandAnime, keeps me sharp on both sides of that equation.

I also embraced AI early in 2020. Not as a replacement, but as another tool in the box. For some clients, it helps me cut research time and move faster.

For others, the writing is 100 percent me, every word shaped by hand. The balance is knowing when speed helps and when the human touch is what really drives results.

At the core, I’m still a ghostwriter. Sometimes that means editorial work that carries someone else’s byline. Sometimes it’s copy that launches a campaign, or blog content that quietly pulls in thousands of readers every month.

Whatever the project, the goal is the same: create words that connect, convert, and leave a mark.

Oh, and when I’m not writing, I’m busy working on my own indie video game project, my publication, or spending time with my amazing kids.